Melbourne City FC is excited to welcome ALPHA Gear as the Club’s Official Football Sports Equipment Partner.
ALPHA Gear, renowned for creating Australia’s most popular customised small-sided goals, has been providing training equipment to the Club since 2017.
This new partnership marks a formal alignment between the brands, as ALPHA Gear extends its support to encompass both the Club’s senior men’s and women’s teams as well as City’s community programs.
ALPHA Gear will now support initiatives such as City in the Community (CITC) and Macca’s City Clubs, with their logo prominently displayed on CITC Young Leaders’ uniforms. Additionally, Macca’s City Clubs will benefit from exciting product giveaways.
Already favoured by many schools, academies and grassroots clubs throughout Victoria, ALPHA Gear products are available from all good football retailers across the state.
Speaking on the now-formal partnership, ALPHA Gear Director, Robert Bonanno, said it was a pleasure to join forces with City.
“Melbourne City’s focus on community engagement and youth development is really impressive, and at ALPHA Gear, we share those same values.
“Building strong on-field environments for footballers of all ages and abilities to develop is what we are all about, so we couldn’t be more excited to formally partner with City.”
Melbourne City FC CEO, Brad Rowse, echoed those sentiments.
“We’ve been working with ALPHA Gear for several years already and they have always allowed for a seamless training experience, helping our teams to get the best out of themselves on the pitch thanks to their quality equipment.
“Trophies might be awarded in stadiums, but they are won on the training pitch. To train at the highest level you need the highest quality equipment, which is exactly what we have with ALPHA.
“We’ve been working with ALPHA Gear for several years already and it’s exciting to now have their support across all levels of the Club, including our community programs which are at the heart of everything we do.”
