Melbourne City FC has today announced Asahi Super Dry 0.0%, the new non-alcoholic version of the iconic Asahi Super Dry, as the Club’s Official Men’s Training Kit Partner.
An expansion of Asahi Super Dry’s current partnership with the Club that began in 2022, the new agreement will see the brand feature on the front of all men’s first-team training kits as Rado Vidosic’s squad compete for an unprecedented fourth consecutive Premier’s Plate.
Kym Bonollo, Head of International & Craft Brands, Carlton & United Breweries, said:
We are pleased to enhance our collaboration with Melbourne City as Asahi Super Dry 0.0% takes on the role of the Official Men’s Training Kit Partner. We aim to offer City fans even more premium experiences in the upcoming season.
Kym Bonollo, Head of International & Craft Brands, Carlton & United Breweries
Since partnering with City, Asahi Super Dry has been integrated across several areas, with the iconic brand being introduced inside all public bars and corporate suites at AAMI Park.
It is also being poured for fans at the all-new Skyline Bar on the Western Concourse pre-match and at half-time.
City members were also rewarded with additional discounts and competitions throughout the season.
Brad Rowse, Melbourne City FC CEO, said:
“We are thrilled to continue our partnership with Asahi Super Dry and are excited to welcome Asahi Super Dry 0.0% on board as the Official Training Kit partner of our Men’s Team for the upcoming season.
Our fans already love having Asahi Super Dry integrated throughout our match days at AAMI Park, and this extended partnership allows us to bring even more exciting opportunities and premium experiences this season.
Brad Rowse, Melbourne City FC CEO
“We look forward to another successful season ahead with Asahi Super Dry 0.0% on board.”
Win 1 of 5 Asahi Super Dry Prize Packs
To celebrate the Official Training Kit launch, five City fans will have the chance to win an unforgettable Asahi Super Dry prize pack, featuring:
- 1x double pass to the Asahi Super Dry corporate suite at AAMI Park for our first home match of the season
- 1x double pass for an exclusive match day experience at AAMI Park
- 2x team signed 2023/24 PUMA A-League Men’s Training Kit
