Melbourne City FC is delighted to announce a new partnership with Vitasoy, one of Australia’s leading plant-based food and beverage brands, ahead of the 2024/25 A-League season.
Vitasoy’s logo will proudly feature on the front of the A-League Men’s shorts and the A-League Men’s training kit sleeves, as well as across LED signage at AAMI Park on matchdays.
Just as Vitasoy supports Aussie farmers by sourcing 100% of its soybeans, almonds, oats, and rice from local growers, Melbourne City FC is committed to growing Australian football talent. The partnership highlights a shared passion for investing in the local community, whether it’s through supporting farmers or nurturing the next generation of football stars.
Brad Rowse, CEO of Melbourne City FC, commented:
“We’re thrilled to welcome Vitasoy to the Melbourne City family for this season. Their focus on sourcing locally aligns with our mission of nurturing homegrown football talent. It’s a natural fit, and we’re looking forward to seeing our players wearing the Vitasoy logo with pride as we continue to invest in the future of Australian football.”
Nick Bartram, General Manager Sales and Marketing at Vitasoy Australia, shared:
“At Vitasoy, we believe in the amazing power of plants to help us all transition to a healthier and more sustainable future. We’re beyond excited to partner with Melbourne City, to not only support one of Australia’s most electric sporting clubs but also to share our vision for growing a better world with their loyal supporters.”
This exciting partnership will kick-off with The Melbourne Derby this Saturday at AAMI Park.
