Melbourne City FC is delighted to welcome Ausure Insurance as a new club premier partner.
Ausure will feature on the front of shorts for both our A-League Men’s and A-League Women’s teams, along with visibility across LED and digital platforms on matchdays.
Whilst Ausure has grown into one of Australia’s most respected insurance groups, the business has remained proudly grounded in a people-first, family-oriented culture. That mindset mirrors Melbourne City’s own values – ambitious on the field, supportive off it, and committed to building strong connections across our community.
Melbourne City FC CEO Brad Rowse said the partnership reflects a natural alignment between the two organisations.
“We’re really pleased to welcome Ausure Insurance to the Melbourne City family. From our first conversations, it was clear how closely their people-first approach aligns with the way we operate as a Club.”
To have their support across both our A-League Men’s and Women’s teams is something we’re proud of, and we’re excited to have them join the City family.”
Scott McCarthy, CEO of Ausure Insurance added:
“We’re really excited to be partnering with Melbourne City FC. From the outset, it was clear that our values align a strong focus on people, performance, and building something meaningful over the long term. Melbourne City is an ambitious club with a great culture, and that resonates strongly with how we operate at Ausure. We’re proud to support the Club and look forward to being part of the City journey in the seasons ahead.”
City fans will see the Ausure brand rolled out across matchdays and digital channels as the season continues, marking the beginning of a partnership built on shared values, strong foundations and a commitment to excellence.
