Melbourne City FC is pleased to announce that leading cardiology provider Advara HeartCare has extended its partnership with the Club for a further year.
The renewed partnership will see Advara HeartCare continue to play an integral role in supporting the health and wellbeing of Melbourne City players and staff across all levels of the Club; from the elite A-Leagues teams through to our Academy programs, including the recently launched Girls Academy.
Aligned by shared values of excellence, care and innovation, the partnership has grown beyond traditional medical support to include meaningful education and awareness initiatives that help players, staff, and fans understand the importance of cardiovascular health.
New awareness campaign: “We know our stats, do you know yours?”
As part of the extended partnership, Melbourne City FC and Advara HeartCare will this season launch a new fan-focused awareness campaign encouraging the City family to learn more about their heart health.
The campaign, titled “We know our stats, do you know yours?”, draws inspiration from football’s obsession with performance data and statistics, inviting supporters to think about their own heart health. Fans are encouraged to visit the Advara HeartCare website to answer a few short questions to determine their eligibility for a heart disease check, available exclusively for Melbourne City Fans with no out of pocket fee*.
Featuring Melbourne City’s senior men’s and women’s players, the campaign aims to spark meaningful conversations among fans about heart health and the importance of being proactive when it comes to heart disease.
Brad Rowse, Melbourne City FC CEO said:
“We’re delighted to extend our partnership with Advara HeartCare and launch this important new campaign together.
“Our players know their statistics inside out – this campaign challenges our fans to do the same when it comes to their heart. It’s a powerful reminder that looking after your heart is just as important as performing on the field.”
Dr David O’Donnell, Cardiologist and CEO at Advara HeartCare, added:
“We’re proud to continue our partnership with Melbourne City FC and to bring heart disease awareness directly to the Club’s passionate supporters. Through this campaign, we hope to encourage more people to take simple, proactive steps to being tested for heart disease where appropriate and reduce the number of heart related deaths.”
*GP referral required.
