ANNOUNCEMENT: Melbourne City FC Announces Global FMCG Brand, FAL Healthy Beverages, As New Sleeve Partner


Melbourne City FC is pleased to announce a new major partnership with FAL Healthy Beverages, which will see their premium brand, Coco Joy, displayed on the Club’s home jersey sleeve for the next two seasons.

On the day Melbourne City FC announced David Villa’s arrival ahead of the Hyundai A-League 2014/15 season, the Club revealed the final piece of its on-field partnership portfolio.

With a full range of all-natural coconut based products, including coconut water, ice cream, oil, and flavoured milk, Coco Joy joins existing Away Jersey sleeve sponsor MatchWorks, front-of-shirt principal partner Etihad, back-of-shirt partner HOSTPLUS, short partner Westpac and apparel partner Nike.

Melbourne City FC CEO Scott Munn said: “We’re delighted to welcome our new partnership with FAL Healthy Beverages and the Coco Joy brand today. Coco Joy shares the same values as Melbourne City FC, supporting active and healthy lifestyle choices and products that encourage healthy living.”

Melbourne City FC’s dedicated activity centre at AAMI Park will be branded the ‘Coco Joy Kids Zone’. Designed for children aged 4-14 years, this will further help promote healthy lifestyle choices for young fans.

In addition to the branding opportunities, Coco Joy will also be an active partner on four selected match days during the season at AAMI Park providing fan-engagement opportunities.

FAL Healthy Beverages CEO Tim Xenos said: “We know how much Australians value their health and wellbeing. Coco Joy coconut water is the healthy alternative compared with other sports drinks brands. It is nature’s ultimate hydration solution, containing higher levels of potassium, fewer calories and less sodium when compared to a typical sports drink.

“This assists with recovery after a work-out, competition, or an active day. With no added sugar and no preservatives, Coco Joy is the perfect drink for people who are interested in maintaining their wellbeing all year round.”

About Coco Joy

Coco Joy contains a full range of all-natural coconut based products, including coconut water, ice cream, oil, and flavoured milk. Coco Joy coconut water is all-natural, pure made from green coconuts and contains NO added sugar and NO preservatives. Refreshing and delicious in taste, it is nature’s true isotonic drink. Unlike other coconut water brands that tend to mix the juice of aged brown coconuts with green coconut water – Coco Joy is produced in premium batches from the clear liquid naturally present in the centre of the young green coconuts. This unique process guarantees a pure, naturally sweet and delicious taste. Coconut water is a healthy alternative to most beverages, rehydrating the body and containing high levels of potassium. Compared to typical sports drinks, Coco Joy has fewer calories, less sodium and no sugar, making it a healthy hydration choice for those who keep active or are simply health conscious.

About FAL Healthy Beverages

FAL Healthy Beverages specialise in producing, distributing and manufacturing natural and healthy food and beverages.  The FAL product range includes coconut water, juices, ice cream, desserts, and an array of healthy kids beverages, all natural, all good for you.