City celebrates new Big M partnership


More than 3000 fans enjoyed Melbourne City’s annual Family Day at the City Football Academy on Sunday. At the event, the Club announced a three-year partnership with iconic Australian brand, Big M, City’s Official Recovery Drink Partner and Official Grassroots Partner.

City players Tim Cahill, Neil Kilkenny, Luke Brattan and Michael Jakobsen presented Big M Football Packs to City Club Watsonia Heights after an football obstacle course competition at the Club’s Elite Pitch.

Big M6

As Official Grassroots Partner, Big M will be distributing five Big M Football Packs throughout the year. Yesterday was the first Football Pack that Big M will give away throughout the season. The packs include goals, balls, bibs and cones, giving local Victorian clubs much-needed additional equipment.

Big M also created an exciting fan activation, the ‘Big Moment’, using the magic of a green screen and camera to superimpose fans at the Family Day into stars on the AAMI Park pitch, and gave out Big M footballs at the event.


Big M

Remember to upload your Big Moment photo to the Big M Facebook page to win Melbourne City FC tickets!

“Big M has been bringing a big history of flavours and active fun to Victorians since 1978 and so we can’t wait to share all of this and much more with the fans at the Melbourne City FC Family Day, powered by Big M,” said Darryn Wallace, the Marketing and Innovation Director at Lion Dairy & Drinks.

Big M

Melbourne City FC CEO, Scott Munn commented on the new partnership: “Melbourne City’s annual Family Day is the perfect opportunity to celebrate our new partnership with Big M. As we prepare for the start of the season, it is a great opportunity to bring fans together to meet the men’s and women’s teams, and we’re delighted that Big M will be part of it.”

As Official Recovery Drink partner, Melbourne City’s first team will be provided Big M as a recovery drink as it helps replenish their protein levels after matches.


Big M

Watch out for ‘The Big Questions’ following each home match, where fans can ask players questions post-match via the Club’s social media accounts.