Melbourne City FC can announce a three-year partnership with TripADeal, which will see the Byron Bay-based online travel agency’s logo feature on City’s shorts until the end of the 2019/20 season.

Fans of Melbourne City will be offered money-can’t-buy experiences, and TripADeal will collaborate with City to create a regular content series on melbournecityfc.com.au.

Founded in 2011, TripADeal has grown to become one of Australia’s leading travel websites, providing popular bucketlist travel packages at affordable prices.

City wore the branding for the first time on Friday night in its pre-season friendly against Western Sydney Wanderers at Shepparton’s John McEwen Reserve, in which City prevailed 1-0 thanks to a Daniel Arzani penalty.

TripADeal join Etihad Airways, DON Smallgoods, Nissan, Hostplus, Nexen Tyre, McDonald’s and Nike on the Melbourne City FC A-League home and away kits, and Etihad Airways, DON Smallgoods, Nissan, La Trobe University and All About Eve on the Melbourne City FC W-League home and away kits.