‘This Girl Can’ campaign encourages sports participation


Football may be one of the fastest growing sports in Australia across female and male participants, but a number of Victorians still remain inactive or face barriers to participate in physical activity.

To address this issue, VicHealth has launched a new and exciting campaign, This Girl Can, which will aim to help Victorian women overcome feelings of judgement when exercising – whatever the sport or activity – and they are reaching out to everyday Victorians to help promote their campaign.

The ‘This Girl Can’ campaign follows VicHealth research which identified that fear of judgement and intimidation were key factors holding women back from getting active; more than 41% of women surveyed identified as feeling too embarrassed to exercise in public. In addition, more than three in five Australian women (60 per cent) are not sufficiently active – participating in less than 30 minutes of physical activity on four or more days a week.

This Girl Can, a local version of the world-renowned campaign launched by Sport England in the United Kingdom, is designed to improve the health of women across Victoria.
VicHealth is calling for women to share their story and be part of the global movement to help others overcome the fear of judgement they experience that stops them from participating in physical activity.
All you need to do is visit thisgirlcan.com.au and submit your story on your favourite way to get active, why you like it and how you have inspired others to get active. It could be through the wonderful game of football, or any other sport – it’s open to any physical activity.

Good Luck!