Heart Announces Championship Moves Partnership


The Victorian Government’s Championship Moves campaign and the Melbourne Heart Football Club will continue its partnership into the 2011-12 season, Minister for Crime Prevention Andrew McIntosh has announced today.

The Victorian Coalition Government-s Championship Moves campaign is renewing its successful partnership with Melbourne Heart Football Club into the 2011-12 A-League season.

Member for Caulfield David Southwick, representing Crime Prevention Minister Andrew McIntosh, launched the extended partnership at Melbourne Heart training in Bundoora today alongside Melbourne Heart CEO Scott Munn.

“The Championship Moves campaign targets men aged 18 to 25 – those most at risk of falling victim to alcohol-related violence,” Mr Southwick said.

“We are hammering home the message that real champions look out for their mates when having a drink and a good time.

“As an official campaign partner, Melbourne Heart FC will greatly assist in communicating the key messages of this campaign to young men in our community.”

Part of the partnership includes Melbourne Heart Vice Captain Matt Thompson taking on the role of a Championship Moves ambassador throughout the 2011-12 season.

“I hope Melbourne Heart FC-s partnership with Championship Moves will encourage more young Victorians to look after their mates and bring wider attention to the campaign,” Mr Thompson said.

Mr Munn said the new partnership reinforced the importance of the campaign.

“As a Club which bears a distinct commitment to utilising football as a vehicle for change in the community, we are excited to support the Championship Moves campaign,” Mr Munn said.

Championship Moves will be the official match day sponsor for tomorrow-s clash between Melbourne Heart FC and Sydney FC, which includes the launch of the Championship Moves Challenge.

Entrants will submit videos of their best ‘Championship Moves- freestyle football moves. The winner will receive two tickets to the Hyundai A-League grand final (including airfares and accommodation).

Mr Southwick highlighted the success of the campaign, pointing to recent research showing 80 per cent of young males who have seen Championship Moves saying it made them think about how they and their mates could avoid trouble while out drinking.