Job Opportunity – Fan Engagement Manager


Melbourne Heart FC is getting set for 2012 and there is now an amazing opportunity for a Fan Engagement Manager!

Melbourne Heart FC is getting set for 2012 and there is now an amazing opportunity for a Fan Engagement Manager!

Grab this fantastic opportunity to join Melbourne-s newest Football Club and work to build a great Football Club! Working with a young and vibrant Management team and with Melbourne-s premier Sports Facility – AAMI Park – this is the dream job!

Working closely with the Media/Communications, Community, Commercial and Football Department s – you will ensure Melbourne Heart FC engages successfully with its- fans!

As Fan Engagement Manager – your three key areas of focus will be:

Membership – Development and implementation of innovative Membership Acquisition and Retention strategies and campaigns.

Match Day Attendees – creation of attraction activities and initiatives to ensure strong Match Day attendance; and enjoyable Match Day experiences for all fans.
Merchandise – Managing all aspects of Merchandise – including inventory management, logistics, pricing, sales, and marketing.
As Fan Engagement Manager – you will develop and deliver relevant competitor analysis, database management, evaluations and reports. You will create marketing strategies and various pricing protocols. You will work collaboratively with the Communications Department to develop all social media strategies and promotions.

The successful candidate will have previous experience (5 years at least) managing a large Membership base or Fan/ Supporter Engagement Programs (Sport experience desirable). You will have a relevant tertiary qualification and experience dealing with multiple stakeholders – internal and external. You will have a demonstrated working knowledge of all communication channels with specialist understanding of social media.

You will thrive in a busy and results driven team, within the highly competitive Sport marketplace. A genuine interest in soccer is essential. You will demonstrate an innovative working style, creative flair, exceptional marketing expertise and strong communication skills. You understand the importance of strong branding and persist to achieve set goals.

To apply for this role please send your resume to our HR Manager – Sally McNeilly – sally.mcneilly@melbourneheartfc.com.au. Applications close January 30th 2012.