NEWS: Melbourne City FC Launches New Fan Membership Community


Melbourne City FC members can now enjoy Cityzens

Melbourne City FC has launched an exciting new membership community with the goal of bringing its fans closer than ever to the Club they love.

The community, called Cityzens, was first introduced to Manchester City fans earlier this year and is now being extended to Melbourne City FC. All Melbourne City FC members* will retain their Club membership but will be automatically enrolled as Cityzens so they receive the new program benefits as well.

Cityzens is based on three pillars – Participate, Experience and Get More – and involves more than simply belonging to the Club. Being a Cityzen is about actively taking part, getting closer to the action and enjoying extra value with points, discounts and vouchers.

Melbourne City FC Cityzens can look forward to voting on Club decisions such as influencing how funds are allocated to charity and the design of the 2014/15 Fan t-shirt. They will also receive exclusive ‘first-to-know’ information on important Club news. Finally, they will benefit from on-line discounts on Club merchandise and from partner offers such as travel discounts.

One of the most innovative elements of the new program is the introduction of ‘City Points’ which rewards members for active engagement with the Club. The more that fans participate – either by attending matches, supporting Melbourne City FC on social media or purchasing online merchandise – the more ‘City Points’ they will earn. These points can then be used to redeem unique ‘money-can’t-buy’ experiences such as attending an exclusive team training session, receiving signed Club merchandise or winning a trip to New York to watch New York City FC play at the iconic Yankee Stadium.
And this is just the beginning. Before the start of next season, Cityzens will be asked what other membership benefits they would like to receive, as well as how other aspects of the Club should evolve, including the match-day experience, family products and merchandise

For more information and a full list of rewards and experiences, please visit: http://membership.melbournecityfc.com.au/content/cityzens

* This applies to City Class, First Touch, Premium A, Premium B, Active Supporter and GA full season members over 14 years of age.