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Melbourne City FC Partnership Opportunities

The new paradigm in sponsorship demands a genuine two-way partnership. We have redefined the traditional approach and know that an understanding of your business objectives is a critical first step. We create tailored opportunities, each unique and specific to your business and industry.

We recognise that your company’s term as a sponsor is subject to our performance and our ability to meet your cited key performance criteria. Every company has different objectives and we can create the right strategy accordingly. Options include but are certainly not limited to:


Advertising and promoting your brand through mediums such as on-field player’s apparel, stadium signage, club website or match day promotional activity.

Business to Business

Melbourne City FC is well connected to the Australian business community and will continue to develop partnerships with hundreds of businesses. We have a host of events and strategies to help facilitate business dealings from within our own business network. With the right strategy the Club can be a powerful conduit to new business opportunities.

Business to Consumer

The level of passion and loyalty in the Hyundai A-League allows businesses to engage with fans who have a genuine connection with their Club.  This can produce exciting new relationships for your business.


A key pillar of the Melbourne City FC’s brand is the community. Whether in schools, grassroots football or with our charity partners, it’s a real, genuine commitment to programs where we can create tangible, meaningful outcomes.

A significant component of our player’s roles, beyond football, is an involvement in these community programs. 

To find out how your business can help us make a difference, talk to our corporate team. 

For more information, please contact:

Brad Rowse, Director of Commercial and Operations: 0407 861 050 or brad.rowse@melbournecityfc.com.au