Melbourne City FC has welcomed AXS as a new Premier Partner for the upcoming A-Leagues season, with AXS becoming the Club’s Official Ticketing Partner for all A-League Men’s and A-League Women’s fixtures at AAMI Park.
The partnership will help make it simpler for members and fans to buy, access and manage tickets for matches at the venue.
Beyond ticketing, the partnership will bring new experiences to City’s AAMI Park fixtures, including an AXS presence in City Square.
Supporters can also expect unexpected moments, including the AXS Seat Upgrade, which will give selected fans the chance to upgrade to premium seating during Melbourne City matches at AAMI Park.
AXS is a global ticketing and live event technology company, working with leading sports teams, venues, festivals and entertainment organisations across North America, Europe and Asia-Pacific. The company also has a growing presence in Australia and New Zealand.
Alongside ticketing, AXS works with partners to create more connected experiences for fans before, during and beyond matchday.
Andrew Travis, Chief Executive Officer, AXS Australia & New Zealand
“Melbourne City has created a matchday culture with a real sense of momentum, and we’re excited to contribute to what comes next,” said Andrew Travis, CEO, AXS Australia & New Zealand.
“Our ambition is to remove friction wherever we can and use our technology and live-events experience to open up new possibilities for supporters. We look forward to working closely with the Club to deliver ideas that feel distinctly Melbourne City.”
Melbourne City FC CEO Brad Rowse welcomed AXS to the Club.
“As we continue to serve the incredible fans who support both our men’s and women’s teams, it’s important that our ticketing platform can evolve with the Club and the changing expectations of our supporters.
“AXS brings the technology and flexibility to help us do that. Just as importantly, they share our focus on finding new ways to improve the experience for our fans and make a day at AAMI Park something they look forward to throughout the season.”
Further details on AXS ticketing, the AXS Seat Upgrade and matchday experiences will be shared ahead of the new season.
