Today, City Football Group and EA SPORTS, announced a new global partnership that sees the gaming giant become the Official Football Action Simulation Gaming Partner of Melbourne City FC, Manchester City and New York City FC.
The EA SPORTS FIFA franchise has been at the heart of football video gaming for over 25 years. Each new EA SPORTS FIFA release uses Hyundai A-League and international teams, kits, men’s and women’s players and stadiums to guarantee fans the ultimate, most authentic and engaging football experience each year.
Building on the existing Manchester City partnership that saw the City kit worn 246 million times and Sergio Aguero’s avatar scoring 217 million goals in EA SPORTS FIFA 19, the new global partnership will see a deeper and more integrated approach.
Each club will develop its own strategy for fan engagement and will continue to have Esports players representing the club at big tournaments all over the world, including Melbourne City’s very own Marcus Gomes as well as Manchester City’s Shaun ‘Shellzz’ Springette and NYCFC player, Chris Holly , who made esports history by becoming the first ever eChampions League winner in May 2019.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “This partnership is significant for City Football Group. By enhancing our existing Manchester City partnership and becoming a global partner for the Group, we’re excited to break into new ground within the gaming industry.
“We know that playing EA SPORTS FIFA entices gamers to become lifelong football supporters so having all three clubs represented in FIFA 20 provides us with a unique opportunity. Our presence in Esports has grown significantly over the past three years with each club having a selection of Esports players, an exciting content strategy in place and hosting a series of events including tournaments for fans to participate in. We look forward to working with EA SPORTS in what continues to be a very innovative and exciting area.”
EA SPORTS FIFA 20 is available to pre-order* now on PS4, Xbox One and PC ahead of the game’s worldwide release this Friday on September 27. With the introduction of VOLTA FOOTBALL, the game moves from the soul of the streets to the spotlight of the stadium through an authentic small-sided football experience.
* CONDITIONS AND RESTRICTIONS APPLY. SEE https://www.ea.com/games/fifa/fifa-20/fifa-20-game-and-offer-disclaimers FOR FULL DETAILS.