Melbourne City FC is delighted to welcome Genius Childcare into the City family as a Premier Partner for the 2021/22 season.
The partnership will see Genius Childcare become the Presenting Partner of Melbourne City FC’s Baby and Toddler memberships.
Genius Childcare is the leading provider of premium childcare in Australia, providing a holistic early learning experience for children aged 6 weeks to 6 years.
Their mission is to create the foundations for a lifetime of learning and ensure that every child at Genius gets the best start to life.
With 30 centres operating nationally, Genius Childcare inspires children across the country to tap into their inner genius and reach their full potential.
Melbourne City FC Chief Executive Officer, Brad Rowse said: “I’m excited to welcome Genius Childcare as a partner of the club. Genius Childcare has a strong presence in Melbourne’s south east and with our recent relocation to Casey Fields, this partnership is a perfect fit.
Melbourne City has the youngest fanbase of any sports club in the country. This partnership provides us with a wonderful opportunity to engage with our growing fanbase in the south east of Melbourne, whilst creating life-long memories for young families in the region.”
Genius Childcare Head of Marketing, Kate Balme added: “We are thrilled to be partnered with Melbourne City for the 2021/22 A-Leagues season.
We look forward to building meaningful relationships with the club, their people and their fanbase. We hope we can connect with their fans, particularly younger families, as we continue to share the Genius vision.
This will be a fantastic opportunity for our children, families and staff, who will benefit from the people, the expertise and the resources associated with Melbourne City.”
To celebrate the launch of the partnership, Melbourne City FC Captain Scott Jamieson and defender Rostyn Griffiths appeared at Genius Childcare’s Sandringham centre and spoke with media ahead of the Club’s upcoming FFA Cup fixture against South Melbourne FC.
For more information about Genius Childcare visit their website.
